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Ambassador Enterprises
Abstract Concepts, Rooted in Concrete Reasoning
Stepping up to the challenge.
Website redesign, development, and hosting
Ambassador Enterprises is a private equity firm that invests in for-income and for-impact markets seeking financial, cultural and eternal returns. That’s an extremely complicated idea to boil down for easy consumption on a website. They wanted to update their website with a unique design that would capture the spirit of the legacy-minded organization without overwhelming or talking down to their audience. Asher was up to the challenge.
Our Solution
Asher knew that Ambassador needed to convey big, abstract ideas about investment, growth and partnership in a way that would set them apart from their competitors. Working in close partnership with Ambassador, Asher developed a bold look that was partnered with smart design to the ideal website solution.
- CMS: WordPress
- Asher’s role: design, development, hosting
The Asher Angle
Asher focused on creating a website that garnered attention while remaining firmly rooted in the investment world. The web development and creative teams brought the Ambassador site to life by crafting a visual metaphor around plants that tied into the green of their existing brand. The unexpected look extended throughout a necessary highly-customized design that remained modular and easy to edit. Even with a heavy use of images, Asher was able to reduce page size by 300%. The final website was built on WordPress to WCAG 2.1 AA accessibility/ADA standards.
Epic results.
Website redesign, development, and hosting
- Launched in March 2023
- 84% increase in web accessibility (the site is now more accessible to users who have disabilities or impairments)
- Decreased page size by 300%
- Evergreen UI and system navigation following the theme of cascading roots
- An average page view time of 1 minute and 41 seconds, Ambassador outperforms the typical website’s average page view time by 59%
- 77% of users who initiated a form successfully saw it through to completion, surpassing the average by 11%
- 19% CTA (Call to Action) conversion to annual report, surpassing industry average by a remarkable 15%
