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American College of Sports Medicine
Flexing Our PR Muscle
Stepping up to the challenge.
Coverage in major media organizations
Each year, the American College of Sports Medicine and Anthem Blue Cross Blue Shield release their annual American Fitness Index, which includes the ‘Top Fittest Cities’ in the U.S. The two organizations wanted to amplify their message to gain greater awareness across the country of their Fitness Index.
Our Solution
Asher partners with the American College of Sports Medicine to both announce and amplify their annual Fitness Index, taking the burden off the organizations to spread the word. Taking the lead, Asher PR drafts the national press release, crafts messaging for key spokespersons and conducts media training seminars. Asher also identifies and pitches reporters, editors, bloggers and third-party alliances about the Fitness Index.
571
print and broadcast stories placed
The Asher Angle
While USA Today was given the exclusive, Asher helped spread the story elsewhere, too. In fact, several other heavyweight outlets covered the Fitness Index story, including NBC, ABC, Fox Business, Sirius XM, iHeart Radio, The Weather Channel, The Boston Globe, MSN, Men’s Health, Runner’s World and Club Industry.
Inspiring results.
326+ Million Total Reach
- 571 print and broadcast stories placed
- 326+ million total reach
- Coverage in major media organizations
