Get a taste of our secret sauce.

We are experiencing the need to adapt as higher ed marketers—and helping our clients do the same. Here's what we've learned along the way.

In just a few weeks, the global COVID-19 pandemic has had immeasurable impacts on our collective health, the economy and communications.

As people are hunkered down in their homes, the way they are consuming media and the amount of media they’re consuming is changing.

Here's a quick look at what Asher believes marketers should be focused on now in order to prepare themselves for the near term.

Our families, friends, clients, and employees are all dramatically affected by the impact of COVID-19. Here's how Asher is responding.

We might be a bit more susceptible to advertising than we think. So how do ads actually influence us and our purchasing decisions?

Considering how much advertising has evolved in the last decade, the only guarantee in this industry is change. Here's what we think.

Consumers are more empowered than ever to avoid medical institutions that are detrimental to their health, and wallet.

it has become second nature in advertising to modify landing pages and creative placements by location to better target our customers.

Asher was honored to develop the creative strategy and design for a Mister Bee Potato Chips campaign to salute our veterans.

Micro-influencers are viable marketing resources. Let’s consider the following factors in achieving the best ROI from this partnership.

At Asher Agency, we seek to help our clients solve problems, achieve objectives or enhance their image with purpose.

As consumer loyalty shifts to the rhythm of the digital banking sea, rigid institutions will get swept up in its wake.

Utilizing social media for cause branding efforts is a great way to show an organization’s community commitment.

While marketers and businesses have not embraced micro-influencer endorsement as a standard practice yet, the digital gold rush is on its way.

If you haven’t hopped on the 3rd-party delivery services bandwagon, then you’re probably waiting for the smoke to clear from the food service wars.

Decades in the making, the opioid epidemic is at crisis level. There is a major stigma surrounding addiction. Education is crucial.

When the goal of a campaign is to drive traffic to (and conversions on) a website, we need to ensure that the website is optimized.

Mike Fulton, Asher Agency Director of Public Affairs & Advocacy, shares about the positive developments for three Asher clients.

Many Asher Agency clients are anxiously awaiting the submission of the President’s Fiscal Year 2020 budget this week.

Creating a strong search engine optimization (SEO) strategy is crucial for businesses that want to continue to grow search results online.

With one-third of the U.S. Senate being sworn in as members of the 116th Congress, will the transition be a smooth one?

Jeanne Otis shares some lessons from the tennis court she has learned that can be applied to life and work.

Now that the back-to-the-future shoes are a reality, here are a few predictions of which trends will impact the ad world.